Amazon: 1-Day Delivery…’game changer’

Wall Street analysts rave about Amazon’s one-day delivery push: ‘Game-changing’

Published 3 hours ago Updated 27 min agoMichael Sheetz@thesheetztweetz

Key Points

  • Wall Street analysts welcome Amazon’s plan to shorten standard delivery for Prime members to one day from two days.
  • They say it’s a way to further drive growth and remain ahead of competitors.
  • “This IS Big News, if you believe in Shipping Elasticity, which we do. The faster you ship, the more people buy,” RBC Capital Markets says.
GP: Jeff Bezos 180919 1

Amazon and Blue Origin founder Jeff Bezos provides the keynote address at the Air Force Association’s Annual Air, Space & Cyber Conference in Oxen Hill, MD, on September 19, 2018.Jim Watson | AFP | Getty Images

In breaking down Amazon’s first-quarter earnings, Wall Street analysts focused on the company’s announcement that it will shorten standard delivery for Prime members to one day from two.

The move was welcomed by analysts, who pointed to one-day delivery as a way to further drive growth within Amazon’s consumer e-commerce business while simultaneously distancing the company from its competitors.

“In a potentially game-changing announcement, AMZN on the call highlighted an incremental $800MM investment in 2Q19 to roll out free one-day delivery for Prime members,”

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